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What Is Affiliate Marketing? Affiliate marketing refers to the promotion of products or services through affiliates. Affiliates are usually other webmasters and ezine editors who choose to act as sales people on behalf of their principals for a commission on every sale. Why is Affiliate Marketing Popular with Home Based Business Entrepreneurs? The great strides made in the development of the Internet in the recent past has enabled information to be transmitted thousands of miles away with such ease and clarity that time and space are hardly of any consequence to the Internet Marketer today.Marketing Programs have literally taken over the Internet and riding high, is Affiliate Marketing. Affiliate Revenue For Beginners Affiliate programs can be a very powerful source of income for your website and many meaning the majority of websites on the net uses affiliate programs to generate revenue from there websites and many are making lots of cold hard cash. 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